If your online store hasn’t been updated in some time, try to look at it objectively. Does it look outdated? Would anyone be impressed by this website? Consider what a brand new potential customer would think when they landed on your homepage – is it representative of your business? If the answer to these questions are no, then it’s time to start revamping your website for a fresh look.
Here are some trends on websites that you can use to get started:
Surely you know mobile optimisation is more than a trend – it’s a must. With Google’s new mobile-friendly algorithm roll-out this week, you can no longer afford to have a poor mobile or non-responsive site. What’s better than a mobile-friendly website? A mobile app.
Shops like Asos and Amazon allow shoppers to search and checkout on their mobile device. They also get access to exclusive deals and instant notification of sales. Asos is even adding an Apple Watch app to their suite of offerings – now that is taking your business to the next level.
I know: you were just starting to wrap your head around UX, now we’re introducing micro UX? Micro UX is adding small, fun details that improve user experience and (hopefully) boost click-through rates. It might be a small, unexpected animation or a transitions are memorable for customers
The ultimate goal is to provide unique features and that keep visitors engaged. If they’re engaged they stay on the site and the longer they stay on the site, the more likely they are to buy.
Video content is a great way to engage users – especially if you can do a product demonstration in a way that is fun and on-brand. Videos show consumers how the products work and allows them to get a feel for what they might purchase. To really get the most out the videos, they should capture your brand’s personality while showing off how it’s going to change users’ everyday life or experiences.
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Want to make it innovative? Forget about YouTube and Vimeo – share those videos on Snapchat and Instagram for optimal impact and reach your target audiences. Not only will this make for a variety of content on your website, but it will also draw attention to your social media accounts to help you gain followers.
With the emphasis on good content, typography has simply become part of that offering. But typography isn’t just about interesting fonts and complementary combinations. Typography communicates your brand visually. Your brand is unique, so why don’t you have a unique, personalised typography set?
Founder and director of Information Architects Oliver Reichenstein said that “Web design is 95% typography.” A small change such as this one can reflect your brand and be appreciated by customers. Let’s say you were a food brand: wouldn’t you want to make your customers hungry at the sight of your font? The best part is that custom font becomes associated with your business, which is just as important as having a custom logo or signature colour.
Icons Over Text
If a picture is worth a thousand words, then so is an icon. If you want to make your website look lighter (remember, everyone is into minimalism these days) then you can use icons to replace words. Instead of using a text label for one of your ghost buttons, think about an icon that could represent what it is. If someone has to select their gender perhaps have a boy and a girl icon rather than the text ‘Male’ and Female’.
One caveat to this is that icons aren’t standardised. The most important thing here to choose icons that are obvious as to what they mean. Another point is to be consistent – don’t try to mix text buttons and icon buttons or it will look strange.