Claire Winchester came to us as she was looking for a website to help her business stand out from the other Hypnotherapists in the Manchester area. She was looking for something ‘different’ and to make Hypnotherapy look less clinical and medical to clients.
Soap assessed the competition and there was a common theme with Hypnotherapists websites, they were very informative and content rich but as result a bit boring. Our challenge was to get the information and content in the website but in a way that included a design that stood out. Below is the homepage that we developed.
Claire was extremely happy with the design so we now had to work out how to get the content across to the customer. Rather then having a typical vertical drop down we decided on a hover over drop down that went across the screen so that all treatment were above the fold of the page enabling the customer to quickly and easily find their issue. This reduces the number of clicks the customer has to make and keeps them engaged with the website without comprising the design. See below.
As a result we have separated Claire from the ‘typical’ Hypnotherapy website while keeping all of the important information. This is what Claire had to say.
“I am extremely impressed with Soap’s approach to my website and the end product. They understood from the outset what I wanted to achieve and delivered on time while being in touch constantly with what was happening behind the scenes. Having met a few web agencies Soap stood out as being interested and enthusiastic about the project and made me feel comfortable from the outset.”