Last year was the year of scrolling parallax designs and while it was awfully difficult to perform search engine optimisation on one page websites, we don’t see them going away any time soon. However, there are still ways you can upgrade your website with websites trending towards simple styles and ultimate mobile responsiveness.
Ultimately you want a website that is intuitive and provides a memorable user experience that keeps them coming back again. Here are some more website design trends we expect to see in 2015:
This Pinterest-inspired tile design isn’t a new style but it is starting to become more prevalent on websites with a lot of content. The card design is in keeping with the overall idea of websites being clean, simple, and easy to rearrange for different devices.
The cards come in a variety of shapes and sizes (ideally customisable) and includes the title, a photo, and perhaps an excerpt of the article or product description. It allows users to scan easily – especially on mobile devices – and drill down to the full content when they want to.
In 2015 font will be king when it comes to website design trends. Now that devices can support Google and other custom fonts, websites no longer have to rely on default fonts like Arial or Times New Roman. Font is used to add personality to a website and set the tone for the type of website, helping to maintain a consistent brand voice across all marketing tools.
Hand-drawn elements give character to websites and add a touch of whimsy, making a site appear fun and friendly. We’ve started to see a lot of hand illustrated typeface but it’s also making an appearance in headers, icons, and even bold illustrated backgrounds. They key is to incorporate enough illustration to grab attention but not so much that it looks childish.
Now that it’s required to disclose that your site runs cookies it’s time for websites to start using that data for something more tasteful than pop-ups and displaying ads. Consumers are looking for customised products and services and are open to suggestions if they feel it’s in their best interest. Websites will start using cookies to remember what their users have recently read or watched (similar to YouTube or Netflix) and suggest new posts and pages.
Making the Most of One Page
With mobile devices set to be the most common way users access websites, as well as the ubiquity of touch-screen laptops, scrolling is far more intuitive than clicking. It’s not just scrolling that will continue to grow – websites are making use of having all their content on one page by loading additional content on the current page using light boxes, overlays, and expanded tiles. Having all the information on one page keeps load times down and user drop-offs to a minimum. All of this to make sites touch-screen friendly and faster for the user.