GMB Credit Union.Secure a better future.
A refreshed website that makes a credit union simple to understand. Website
GMB Credit Union needed better ways to share their core messages with new and existing members. A complete website refresh was one of them.
- Client
- GMB Credit Union
- What we did
- Website, blog, FAQs, members' area
- With
- MP&Co; Sean Booth
The challenge
Credit unions have a lot to explain, and money is a serious subject. Members needed to see the benefits quickly, without wading through it.
Our approach
We broke the information into small, easy sections, and used bright colour and illustration to make serious content feel warm and approachable.
The result
A new site on the refreshed brand, with a blog and FAQs to help members understand the credit union, and a locked members' area.
A brand refresh.
The refresh kept GMB Credit Union competitive, in step with its business goals, and up to date after four years of big changes in the economy.
New visuals and messaging now run across every channel.
Brand, illustrations and animations by Sean Booth.
Got something in mind?