Reverse Rett.Making change happen.
A brand refresh, website and film for a charity working towards a cure for Rett syndrome. Brand · Website · Film
Reverse Rett is a patient advocacy and research organisation working to speed up treatments and a cure for Rett syndrome, for everyone affected.
- Client
- Reverse Rett
- What we did
- Brand refresh, website, film
- With
- BramCreates (illustration), Standby Products (film)
The challenge
They needed a fresh palette, fonts and overall look, while keeping a logo recognised around the world. Their website was dated and confusing, and hid vital information for parents.
Our approach
We started with a brand workshop with the core team to pin down their who, what and why: mission, vision, values and tone of voice. That became the building blocks for the brand and the website.
The result
A refreshed brand with an illustration style by BramCreates, and a website that puts what families need first.
Awareness and video.
With two gene therapy trials underway, the UK Rett syndrome community is at a pivotal moment, but the condition still isn't widely known. The brand and website were also there to raise awareness and encourage anyone who could to help.
With Standby Products, we made a film about how the people closest to Rett syndrome feel, from first diagnosis to now.
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